Guinea's music scene knows Sona Tata for her immense talent and commitment to her country's culture. Now, she adds a new achievement to her career as the official ambassador of the Babi Tomato brand. This announcement, made on Thursday, February 20, 2025, marks a turning point in her career and in Babi Industrie’s marketing strategy.
The contract signing ceremony, held at Babi Industrie's headquarters in Sonfonia, brought together the company's executives and the artist's entourage. This one-year collaboration aims to strengthen the brand's visibility in the Guinean market and beyond.
Bintou Tounkara, General Manager and Head of Human Resources at Babi Industrie, emphasized the significance of this partnership: "We are thrilled to announce that Sona Tata Condé is now the ambassador of our brand. Her influence and authenticity make her the best representative to promote our product. We hope this collaboration will allow us to reach an even wider audience."
Visibly excited, Sona Tata expressed her pride in associating her image with a product she uses daily. She made a heartfelt appeal to Guinean women: "I call on all the women of Guinea to support the Babi brand. It's a natural product that I use for all my dishes. The secret of my cooking is Babi Tomato!"
Her manager, Moussa Mbaye, also shared his enthusiasm, stating that this partnership goes far beyond a simple advertising contract: "Sona Tata is an artist close to Guinean women. Since they are the ones who choose tomatoes for cooking, we hope that through her, all the women of the country will adopt Babi. Our ambition is to make this brand a reference in Guinea."
This partnership with an iconic figure of Guinean music represents a major opportunity for Babi Industrie. The company aims to position itself as a leader in the Guinean food products market. With Sona Tata's influence, it hopes to attract a larger number of consumers and strengthen its reputation nationwide.
This collaboration highlights the importance of the relationship between local brands and influential personalities in promoting local products. By choosing Sona Tata, Babi Industrie is betting on an ambassador who is close to her audience and whose authenticity will resonate with consumers.
With this alliance, Sona Tata once again proves her dedication to promoting Guinean products and encouraging local consumption. An initiative that will undoubtedly boost Babi Tomato's visibility and encourage many Guinean families to embrace it in their daily cooking.
